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Client
NYC ListingsRental listings aggregator, NYC market
Year
2025
Involvement
Product Design, Full-Stack Build, PWA

NYC apartment hunting means checking StreetEasy, Zillow, Facebook groups, and half a dozen broker sites, every day, because the good listings disappear in hours. NYC Listings came to us, alongside marketing partner Think Tree, wanting one app that did the checking for renters instead of the renter doing it themselves.

We designed and built the product with them: a scraper pulling live listings from multiple sources into one feed, a map-and-card interface, search and filters, and a save-and-track system, as an installable mobile app from day one.

NYC renters check six different sites before finding one listing. We built the app that checks them for you.

NYC renters check six different sites before finding one listing. We built the app that checks them for you.

The challenge

The renter's actual problem wasn't 'where do I find listings,' it was 'why do I have to check five different places to find them, and still miss the good ones.' Any product that added a sixth tab to check wasn't solving anything.

And most of that hunting happens on a phone, standing on a subway platform or lying in bed at midnight, not at a desk. It had to be fast, current, and genuinely mobile, not a website that technically also worked on mobile.

Renters had ten tabs open and still missed listings. We put every source on one map.
Built mobile-first: most renters search on their phone at 11pm, not a desktop.

Our approach

We started with the feed, not the features: a scraping layer pulling from multiple listing sources on a schedule, normalized into one format, so a renter sees one list instead of four browser tabs.

The interface split by device on purpose: map and cards side by side on desktop, a toggle between the two on mobile, because the way someone browses listings changes depending on what's in their hand. Every card surfaces the number that actually matters first: price, room type, location, whether there's a broker fee.

We built it as an installable, offline-friendly web app rather than a native app in an app store queue, so NYC Listings could ship, get it in front of real renters, and iterate on real usage without waiting on app review. Search, filters, saved listings, and accounts rounded out the MVP so a renter could actually use it start to finish, not just browse it.

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